Conversion Rate Calculator

Conversion Rate: enter your numbers to calculate the result instantly. Count each converting visitor once; this is not orders per session.

Your Numbers

Completed purchases

Visitors

Results

Conversion rate (%)—

Input check—

Results update live as you type. Estimates only — not financial, tax, or investment advice.

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<p style="font:12px/1.4 -apple-system,Segoe UI,Roboto,sans-serif;color:#64748b;margin:6px 0 0;max-width:680px;"><a href="https://calccentral.xyz/retail/conversion-rate-calculator/" target="_blank" rel="noopener">Conversion Rate Calculator</a> by CalcCentral</p>
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The Formula

Conversion rate = purchases ÷ visitors × 100

Understanding the Conversion Rate Calculator

120 converting visitors out of 4,000 gives 3%.

Count each converting visitor once; this is not orders per session.

Frequently Asked Questions

How is the result calculated?

Conversion rate = purchases ÷ visitors × 100

What assumptions should I check?

Count each converting visitor once; this is not orders per session.